Since my last article on Robinhood IPO, a lot of you have reached out to me regarding an explanation for Payments for Order Flow and what it means for the average investor. Given that it’s a complicated topic that is not easily understood and with the pending Robinhood IPO, I felt that this would be the right time to dive deep into what is PFOF and how it has changed retail trading.
Excellent analysis! One callout, Fidelity accepts PFOF too. Not for equities, but for options.