It's time

We are adding a paid subscription plan

Happy New Year everyone. We want to take a moment to wish you an amazing year ahead! We are grateful for each and every one of you and for your continued support – for reading our posts, sharing them with your friends, commenting with useful feedback, and making Market Sentiment a great community for continuous learners.

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Sometimes, when we're terrified of embracing our true calling, we'll pursue a shadow calling instead. That shadow career is a metaphor for our real career. Its shape is similar, its contours feel tantalizingly the same. But a shadow career entails no real risk. If we fail at a shadow career, the consequences are meaningless to us. - Steven Pressfield

David Faust published his groundbreaking research, The Limits of Scientific Reasoning, in 1984. By studying a wide range of professionals, from doctors making medical diagnoses to military experts making war predictions, Faust found that human judgment was far more limited than we previously believed. In almost every instance, he found that simple models created using data consistently outperformed human experts. Jack Sawyer went further by testing 45 studies where the intuitive method of forecasting was compared to the data-backed models. In none of the cases did the intuitive approach - the one favored by most people - outperform the simple data-backed models. Even when human experts were provided with additional information, they still could not beat the models.

This is exactly why we started Market Sentiment during the peak of market euphoria in 2021. Hundreds of new stock-picking gurus, techniques, and investment vehicles were popping up every day and we wanted to put them to the test - after all, data doesn’t lie. Now, after more than 100 issues, we have grown to 32,000+ subscribers in our newsletter and more than 50,000 followers across Twitter and Reddit. During this time, our analysis has been featured by Business Insider, Graham Stephan, Jim O'Shaughnessy, and many others. We have spent the past two years pouring every ounce of our energy and passion into building Market Sentiment into what it is today. And we think it’s time to take the next step!

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Starting in two weeks (Jan 15th), only paid subscribers will get this newsletter weekly. In addition to this, paid subscribers will have access to

• A private community where we will delve deeper into topics

• Investor interviews & AMAs

• All analysis/backtest data that we can publicly share

• The comments section, with active participation from our side

Whether you’re a retail investor managing your own portfolio, a fund manager, or just someone who wants to do better at investing, think of us as your personal analyst who brings you thought-provoking ideas, new trends, and novel perspectives every week. It’s like having your own private investment analyst but for real cheap.

The premium tier will have access to all the above perks - at $19/month or $180/year.

In addition to this, we are opening up just 10 slots for professional investors & institutional members who require personalized service and custom analysis. We will be accessible via one-on-one calls to consult on specialized data streams, collect & analyze financial data and create data-intensive software applications (e.g: AI Sentiment analyzer, IPO Data, and askstockbot). The price for institutional membership is $4,000 per year - Email us if you are interested.

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We believe that we have done exclusive analyses that you can’t find anywhere else.

• Do you want to know if financial analysts are worth the money? We’ve covered it.

• Did Congress trade better than the S&P 500? Yes.

• Which companies beat the market: The most reputable brands, customer loyalty leaders, or monopolies? (Spoiler: All of them)

• Do you need a roadmap to navigate down markets? We’ve got your back.

• Is your risk appetite different from others? There is no one-size-fits-all solution, and we’ve analyzed a range of options with their pros and cons.

Ultimately, we want to work just for you – Our readers. A consistent revenue stream will help us in creating even better articles where we are not limited by access to premium data (think Bloomberg & existing research). And all our efforts will be focused on finding novel ideas that capture alpha instead of searching for sponsorships to keep the lights on!

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We hope that you find our community a place where you can come up with a hypothesis, let data be the guide, and don’t have to “take sides” - By not taking sides, it’s much easier for us to admit our mistakes, iterate and become better investors.

At the same time, it’s important to highlight what we are not:

• We are not a stock-picking newsletter - There are hundreds of them out there and it’s not a game we want to play. If you are expecting “Top 10 tech stocks to buy now” or “Secret stock picks of billionaires”, we discourage you from subscribing to our work. Our sole objective is to understand, analyze and write about market strategies without speculation.

• The world is definitely better off with fewer emails - So we won’t be filling your inbox with promotional emails. We think that everyone would rather read something great once a week rather than something mediocre every day.

• We also don’t believe in offers/trying to create FOMO. Our readers are a remarkably insightful bunch who can easily see the value we provide and also see through gimmicky marketing. Hence we won’t be offering discounts or get-in-before-it’s-too late sales. If you sign up today, you are not going to find out someone paid less later.

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It’s inevitable that a large number of our subscribers will not make the jump to paid - To those reading this piece now who fall into that category, please know this:

• Every like, comment, retweet, and feedback that you have given over the past 2 years has been critical to getting us to where we are today. As a thank you to those who have stuck with us for this long, you will continue to receive one in-depth deep dive completely free every month & insightful previews into all of our paid articles. In addition to this, we will continue to post insights and original threads on our Twitter handle for free.

• No spam - this is the only mail you will get from our side about us going paid. If the articles we have created over the past two years cannot convince you, no amount of gimmicky marketing e-mail ever will! You will receive great content or nothing.

• We are committed to accessibility. If you are a student, unemployed, or facing financial hardship, email us and we will work something out.

Finally, if your job is in the financial sector or if your investment activities are substantial, you might be able to expense this newsletter. Our pitch to you is that if this newsletter helps you make one better decision each year, it’s going to pay for itself multiple times over. If not, you can cancel anytime.

It’s often said that you get the customers you deserve. If that’s true, we consider the quality of our readers to be the best compliment we could hope for! Thanks for all the support and see you on the other side :)

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P.S: if you don’t see the paid option, it’s because you aren’t logged into your Substack account on the device/browser you’re using. Log in here first and then click the subscribe button.