We started Market Sentiment at the peak of the 2021 zero-interest hype cycle as a place for investors to rationally evaluate investment ideas. We curate some of the best ideas, test their validity, and distill them into actionable insights. What started as a germ of an idea on Reddit is now read by more than 40,000 investors, financial advisors, and investment analysts.

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Consider a Japanese worker who started working in 1980. Assuming a 30-year career & $1K annual investment into Nikkei 225, by the time he retired in 2010, the $30K invested would have turned into $20K. A -31% return over 30-years. 

Do investors benefit from the Lindy Effect? To test this, we evaluated the performance of 70 companies that were 100+ years old and benchmarked them against the S&P 500. Here are the results:  

We also have an Ideastorm series where we curate the best ideas we come across during our research every week. Subscribers can vote on the most interesting idea that they think we should dive deep into! 

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Where do millionaires invest their money?

One of the most overlooked aspects of investing is Shannon's Demon: Using it, we can consistently generate positive returns from two uncorrelated assets having zero expected long-term returns. 

Over a rolling 10-year period in the U.S. from 1926 to 2018, value stocks have beaten growth stocks 84% of the time. 

- How to identify undervalued companies?
- Does value investing still work? 
- How did value-based ETFs perform compared to the market?

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This publication’s authors are not licensed investment professionals. Nothing produced under the Market Sentiment brand should be construed as investment advice. Do your own research before investing.

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Actionable, data-backed investment insights for long-term investors, financial advisors, and analysts.


Actionable, data-backed investment insights for long-term investors, financial advisors, and analysts.